Adrian Reif

Co-Founder & CEO UVentureStudio

Adrian Reif

Adrian is the CEO and co-founder of UMANA Venture Studio. He’s on a mission to help humanity reimagine what’s possible. Can we thrive while the planet thrives? Can we transcend boundaries and connect deeply? Will they look back in 1,000 years and point to the now and say, “That’s when humans decided to live up to their potential!” Adrian is a serial entrepreneur, innovator, & strategist who started his first venture — Yumbutter — at age 24. He’s also a pioneer in the field of regenerative business and regenerative innovation. In 2019, Adrian released The Do-Gooder’s Guide to Investing, an Amazon Green Business bestseller. It’s an easy-to-read guide for the everyday person who wants to align their money and their values. Adrian shows it’s possible to use your money to build a better world while building wealth for yourself and those who depend on you. Adrian has spent time on 4 continents wrestling with nomads in Mongolia, trekking in the Himalaya, and mountain biking in the Rocky Mountains.

What does wealth mean to you?

"To me, wealth means deep gratitude for everything I have."