Pedro Vieira

Pedro Vieira

Pedro joined UMANA Family in 2020 as Head of Operations for the Venture Studio. Prior to UMANA, Pedro co-founded Reservent, a startup focused on managing event reservations in restaurants where he was responsible for operationalizing the company and build the commercial and marketing areas. Pedro also worked at StartSe, the largest startup digital platform in Brazil designed to connect and strengthen the ecosystem, where he led Corporate Innovations programs for large enterprises. Prior to StartSe, Pedro worked at BABEL Ventures as an Investment Associate where he focused his efforts on leading diligence, market research, and assistance for portfolio companies. Pedro holds a BBA from Hult International Business School and later on moved to Los Angeles to continue his education at UCLA and specialize in Finance.

What does wealth mean to you?

"For me, wealth has a very holistic meaning and encompasses everything that I believe is most important for living my best life. The true meaning of wealth involves having strong relationships with loved ones, being free to pursue dreams, experiencing new and great experiences, being in a constant personal growth mode, living your life with purpose and enjoying the present moment. In my personal opinion, wealth comes from within, it is a state of mind in which you define what are the most important aspects of your life and pursue and live according to it."